VIVE Hard Seltzer Named Official Hard Seltzer of the Cincinnati Bengals

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As the weather transitions from hot and humid to crisp and cool, we turn in our reds and blues for black, orange and tiger stripes. Coolers are being filled, corn hole boards dusted off, and grills are fired up. Football season is upon us, and this year, VIVE is getting in the game. 

We are proud to announce that VIVE Hard Seltzer has been named Official Hard Seltzer of the Cincinnati Bengals.

During the 2019 Bengals season you’ll be able to find your favorite VIVE Hard Seltzer flavors throughout Paul Brown Stadium. It’s a dream come true to enjoy our own hard seltzer during tailgates and from the stands. Cincinnati sports fans have supported the team through thick and thin, and we’re ready to get behind our hometown team as Official Hard Seltzer of the Cincinnati Bengals.

From every tailgate to touchdown, make life move this season with VIVE Hard Seltzer. We take great pride in offering a locally crafted, high quality hard seltzer that you can enjoy throughout the season at Paul Brown Stadium. Seeing Cincinnati get behind the VIVE brand — just like they have for years with the Bengals — has been nothing short of incredible.

“Every year, it’s easy to see the passion and devotion of the Bengals fan base. With the support and influence of this team on the community, pairing VIVE Hard Seltzer and the Bengals just made sense,” said Jake Rouse, CEO of Braxton Brewing Company. “We anticipate the trend of better-for-you alcoholic beverages continuing, and we can’t wait to fuel tailgates this year with refreshing taste of VIVE Hard Seltzer.”

VIVE Hard Seltzer makes its debut at Paul Brown Stadium on Thursday, August 22nd, 2019. And stay tuned, we’ll be calling a few audibles as we approach the kickoff of the regular season! Make life move this football season with VIVE — Official Hard Seltzer of the Cincinnati Bengals.

Aidan Strasser