VIVE Teams Up With the Columbus Blue Jackets for 2019-2020 Season


Your hometown hard seltzer is hitting the ice with Columbus Ohio’s favorite hometown hockey team. We are proud to announce that VIVE Hard Seltzer has been named Proud Partner of the Columbus Blue Jackets for the 2019-2020 hockey season! 

Make life move this NHL season with VIVE Hard Seltzer — Proud Partner of the Columbus Blue Jackets!

Coming off three straight playoff bids, the Blue Jackets are gearing up for another strong campaign and we could not be more excited to support this team. During the 2019 Blue Jackets season you’ll be able to find some of your favorite VIVE Hard Seltzer flavors throughout Nationwide Arena. We can’t wait to get behind Columbus’ hometown team as a Proud Partner of the Columbus Blue Jackets.  

“We have admired the Blue Jackets for a long time. They are built on consistency, professionalism and strong community support, which is something we strive to achieve with VIVE everyday” said Jake Rouse, CEO of Braxton Brewing Company. “Joining as a Proud Partner of the Blue Jackets was a no brainer — not only does this introduce VIVE to new customers, it aligns us with an organization that has the same drive and vision we have with VIVE Hard Seltzer.”

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VIVE is getting ready to lace up and jump in the rink. Making its debut at Nationwide Arena in early October, VIVE Mango and VIVE Cherry, with a commemorative Blue Jackets can design, will be available for purchase during Blue Jackets games all season long. This new partnership gives Blue Jacket fans a brand new way to celebrate their hometown hockey team!   

Be sure to stay tuned, we’ll make a few line changes as we get further into the hockey season this year. And be on the lookout for VIVE Variety Pack at local retailers like Kroger, Giant Eagle, and Meijer locations! See you out on the ice! 


Live your life with VIVE Hard Seltzer, a spiked sparkling water that lets you enjoy your anytime without slowing you down. Cincinnati’s first locally crafted hard seltzer now comes in 2 unique variety packs with a total of 8 refreshing flavors! It’s easy to drink, it’s gluten free, and with only 100 calories, it’s the perfect drink to help you make life move - no matter the occasion.

Aidan Strasser